Ab is a thesis supervisor with deep expertise in market and consumer research, marketing and communications, and the design of entrepreneurial and financing plans. He helped pioneer the development of the internet for entrepreneurs in the Netherlands in the nineteen nineties, and the use of internet technology in market research in the early two thousands. Today he works on virtual reality solutions and neurometrics for consumer research, on value proposition design for companies, and on retail planning.
He brings practical experience and a strong theoretical foundation to inspire and guide students. You can contact Ab for focused discussions on the structure and content of your thesis and for substantive support from outline to final document, where you connect theory and practice in a logical way. He helps you choose a topic through a short brainstorm, draft your Plan of Approach thesis plan, carry out analyses, write an implementation plan, position your findings, and turn your argument into a strong final product such as a top level thesis or a professional deliverable or portfolio. He can also rehearse your defense with you and prepare a poster or presentation. Ab regularly gives second opinions and helps students prepare for assessments. If you need a retake, he can coach you through that process as well.
Ab encourages structured and creative thinking so you arrive at the right and sometimes unexpected solutions, and can write and defend them convincingly. He is practical and results oriented, and he gives useful feedback in subject areas at MBO, HBO, and WO level, including business economics, business administration, business optimization, market research and statistics, marketing and communication, multimedia, computer science, industrial design, IT service management, small business and retail management, social financial services, business innovation, automotive business management, creative business, internet technology, and business and finance planning. He has worked with associate degree programs, universities of applied sciences, and research universities, as well as private institutions such as EuroCollege and NCOI. If you plan to turn your thesis into a business, Ab can show you practical routes to do so.
Ab coaches online and on location in the Zwolle and Meppel region.
