When do you include recommendations in your thesis?
Recommendations are especially useful when you carried out research for a client as part of an internship. The client usually presents a concrete question they would like to see solved. In your recommendations, you then explain which steps should, in your view, be taken to solve that question.
Recommendations are mainly used for problem solving research questions aimed at finding solutions to a specific issue. Research questions that are more descriptive or explanatory in nature are not primarily focused on finding solutions, but even here it can sometimes be useful to make recommendations for practice.
Recommendations are also useful if you believe that further research should be carried out to find additional or better solutions to the problem you studied.
Where do you place the recommendations in your thesis?
The recommendations form part of the closing section of your thesis. Normally you follow this order:
- Conclusion
- Discussion
- Recommendations

Check your institution’s graduation guide. It usually contains guidelines on which sections your thesis should include and in what order. It can also help to brainstorm possible recommendations with people around you, since this often sparks creativity, which is exactly what writing good recommendations is about. Just make sure your recommendations connect to and follow logically from your thesis. For example, start each recommendation with a short explanation of how you arrived at it.
How do you write good recommendations for your thesis?
Use the following 5 tips when writing your recommendations.
- Write in an active and targeted way
- Make your recommendations concrete and clear
- Stay within any relevant constraints, such as budget, legal rules, or the timeframe for implementing solutions
- Be realistic, your recommendations must be achievable in practice
- Substantiate them well, using the results of your research
Make sure your recommendations are clear and easy to put into practice. The person or organization the recommendations are aimed at should be able to act on them without further explanation. Your assessors will pay close attention to how well your recommendations are substantiated, so always make sure you back them up properly.
What are examples of good recommendations in your thesis?
You can find examples of good recommendations in sample theses. Here are two short examples to start with (in your own thesis you should of course write these out in more detail).
Recommendation from an International Business student
“To increase footwear sales in foreign markets, it is recommended that the company focus on expanding its e-commerce strategy by making use of local platforms and online marketplaces. It would also be useful to develop a diversified product range that matches local taste preferences and seasonal trends. Further research into consumer behavior in specific regions can help identify new growth opportunities and optimize marketing campaigns.”
Recommendation from a Psychology student
“Based on the findings of this research, it is recommended that future studies pay more attention to the role of social support in reducing stress among students. Specifically, research could look into how different forms of social support, such as peer support and guidance from teachers, can contribute to better psychological resilience. In addition, a longitudinal study could offer insight into the long term effects of social support on academic performance.”
Example sentences for recommendations in your thesis
Recommendations for a company or organization
“To increase customer satisfaction, it is recommended to introduce an automated feedback system that allows customers to share their experiences directly.”
“This research shows that employees want more flexibility in their working hours. The company could consider implementing a hybrid work model to increase job satisfaction.”
Recommendations for further research
“Future research could focus on the long term effects of [topic] to gain a fuller picture of its impact on the market.”
“Since this study focused on a specific sector, it is advisable to conduct follow up research in other sectors to test the generalizability of the findings.”
Recommendations for policy or government
“The results indicate that stricter legislation around sustainability requirements could have a positive effect on environmentally conscious behavior among consumers.”
“It would be useful if the government provided subsidies to companies that invest in the circular economy, to encourage sustainable innovation.”
Practical recommendations for implementation
“To improve internal communication, it is recommended to introduce monthly team meetings and a central digital workspace.”
“Since the current marketing plan is not performing optimally, it is advisable to run targeted A/B tests and adjust course based on data driven insights.”
Good luck writing the recommendations for your thesis!
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